Gooder Stories is a podcast produced by Gooder Creative Studio that celebrates the changemakers driving Canada’s nonprofit sector.

Hosted by Gail Hataitham, each episode features real conversations with nonprofit leaders, marketers, and communicators who share their stories, insights, and impact-focused work. Through their stories and insights, we discover the strategies, challenges, and heart that shape meaningful change in communities across the country.

All episodes live on Gooder Stories YouTube channel

Andrea Stordy, Creative Director at YW Calgary, shares how storytelling, ethical marketing, and community engagement shape the organization’s mission to support women and families, while offering lessons and tools for nonprofits navigating similar ch

Andrea Stordy, Creative Director at YW Calgary, shares how storytelling, ethical marketing, and community engagement shape the organization’s mission to support women and families, while offering lessons and tools for nonprofits navigating similar challenges.

Environmental communicator Katrine Claassens discusses nonprofit communication strategies, covering messaging mistakes, audience targeting, making complex topics engaging, measuring impact, branding authenticity, and AI's role in communications.

Environmental communicator Katrine Claassens discusses nonprofit communication strategies, covering messaging mistakes, audience targeting, making complex topics engaging, measuring impact, branding authenticity, and AI's role in communications.

In this episode, Ashlee Mohn of Trellis Society chats about navigating a major merger, building a unified brand, and using storytelling, partnerships, and campaigns like Winter Breaker to drive impact.

In this episode, Ashlee Mohn of Trellis Society chats about navigating a major merger, building a unified brand, and using storytelling, partnerships, and campaigns like Winter Breaker to drive impact.

In this episode, change manager Michelle Wagner chats about how nonprofits can navigate change through strategic communication, resilient leadership, and adapting to hybrid work.

In this episode, change manager Michelle Wagner chats about how nonprofits can navigate change through strategic communication, resilient leadership, and adapting to hybrid work.

In this episode, Sarah Reid, Communications Manager at Clean Prosperity, shares how to translate complex climate policies into compelling messages, use positive narratives, and tailor communication to inspire action and drive real policy change.

In this episode, Sarah Reid, Communications Manager at Clean Prosperity, shares how to translate complex climate policies into compelling messages, use positive narratives, and tailor communication to inspire action and drive real policy change.

In this episode, Amanda Bishop, founder of The Mindful Appetite, shares her journey of building a nonprofit to tackle food waste and insecurity, highlighting the power of education, collaboration, and grassroots efforts in driving community impact.

In this episode, Amanda Bishop, founder of The Mindful Appetite, shares her journey of building a nonprofit to tackle food waste and insecurity, highlighting the power of education, collaboration, and grassroots efforts in driving community impact.

Amanda Schutz, founder of Curio Studio, shares how design and storytelling can elevate nonprofit marketing, from using custom illustration and ethical design to building strong partnerships and creating impactful visuals on a budget.

Amanda Schutz, founder of Curio Studio, shares how design and storytelling can elevate nonprofit marketing, from using custom illustration and ethical design to building strong partnerships and creating impactful visuals on a budget.

Ella Jean Haggis, an organizing manager at an environmental nonprofit, shares her journey from linguistics to climate advocacy, offering insights on clear communication, storytelling, and practical advice for nonprofit leaders.

Ella Jean Haggis, an organizing manager at an environmental nonprofit, shares her journey from linguistics to climate advocacy, offering insights on clear communication, storytelling, and practical advice for nonprofit leaders.