Designing with the earth in mind, and the future at heart.
Gooder Creative Studio is a boutique design studio based in Calgary, Alberta, dedicated to helping purpose-led brands and nonprofits tell their story through thoughtful, sustainable design. We believe good design is more than aesthetics—it’s an experience, a message, and a movement. We work with heart-led founders, changemakers, and eco-conscious entrepreneurs who are building a better future and want their brand to reflect that mission.
Courage
Embracing challenges and having the courage to show up authentically and stand for what we believe in.
Compassion
Leading with kindness and understanding, fostering connections that help others thrive while maintaining clear boundaries.
OUR VALUES
Curiosity
Staying curious and creative by continuously seeking new ideas, inspiration, and opportunities for growth.
Consciousness
Making choices that prioritize the well-being of the planet and contributing to a sustainable and socially positive future through design practices.
Community
Value the power of community by fostering strong relationships with clients, collaborators, and the wider network.
Let's do gooder
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Let's do gooder
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Let's do gooder * Let's do gooder *
Founded by Gail Hataitham in 2023, Gooder Creative Studio was born from a lifelong passion for communication, creativity, and the planet. Gail’s journey spans continents and industries—holding a Bachelor of Design in Graphic Design from Alberta University of the Arts and a Bachelor of Mass Communication in Journalism from Thammasat University in Bangkok.
From copywriter and photographer to columnist and small business owner in Thailand, Gail brought her creative spirit to Canada, where she’s spent over 10 years working in Calgary’s design industry. With her global outlook, design expertise, and deep love for the environment, Gail empowers changemakers to share their impact through thoughtful, sustainable design.
When she’s not crafting at the studio, you’ll find her recharging in the mountains, soaking in the joy of nature’s simplicity.
Let’s create something meaningful—together.
Gail’s latest project is Gooder Stories —where strategy meets heart.
In each episode, she’s joined by marketing and communications leaders from across Canada’s nonprofit sector to dive deep into the challenges and opportunities of nonprofit marketing.
